KILO KISH: INTERNATIONAL EXPORT PLAN
For an International Industries course I took at Berklee College of Music last spring, I was tasked with marketing an American musician in another country. I chose Kilo Kish as my artist, and Brazil as my export country.
I developed an analysis of Kish’s current brand and the Brazilian music industry, constructing a hypothetical South American tour. This was a multifaceted project involving strategic music marketing, bridging cultural gaps, and exploring export law.
THE CRIBS: MARKETING STRATEGY
My semester-long project for Fenway Recordings this past fall zeroed in on The Cribs. Myself and two other interns used our insight on current trends in music marketing to develop a social media plan for the band’s album release next year.
We dove into everything from TikTok mockups, trend analyses, and televised performance suggestions. The document was shared with the band and their marketing team, and serves as a clear outline of our ideas.
BOILER ROOM: EVENT PLAN
For a Special Events course in 2023, I created a hypothetical Boiler Room festival in Boston as my final project. We were instructed to consider everything from a preliminary budget, safety protocol, and event marketing.
I received an A on this project, and learned an immense amount about the thorough planning that goes into live events. Presenting my festival to the class at the end of the semester provided a key opportunity for discussion and application of my findings.
MOODY MAGAZINE: SOCIAL MEDIA
As a member of Moody Magazine’s Social Media and PR Teams, I conducted influencer outreach, created SOCIAL MEDIA posts, and curated SPOTIFY playlists. I also designed and distributed flyers around Boston to promote the magazine’s third issue.
